The insights will tell you about the pages, which receivers prefer to visit and the products, which they usually buy. When you use Google Analytics, you can get to know what your subscribers do after they get to your website. If you want to analyze results of your email campaign in more details, you should also track post-click performance. Open rate is not the only thing, which matters. Tracking post-click performance with UTM parametersĪ digital marketer at PickWriters, a translation reviews website, states: However, it works perfectly for other widely-used services like Outlook, Apple Mail, and less popular ThunderBird. So, this approach to track the open rates using Google Analytics is not applicable to Gmail. The Gmail Image Proxy service prevents this by having the measurement protocol requests passed through an intermediate server. This mailing service protects users from the tracking and it saves a fake image on a server without showing it to a recipient.īecause the Gmail Image Proxy service does not forward users’ cookies, you can’t use the measurement protocol to track Gmail users. Keep in mind that it’s unlikely that you will see any results if you have just opened test email via Gmail. Now open Google Analytics and check real-time events, or behavior events page.
Try to send your first email and click to open it. Example of an email open event being triggered. Next step is to test your email and see how this tracking approach works in practice. Test your email and make sure the tracking pixel is working In your HTML email, add this pixel to the bottom. Here you need to substitute spaces with %20. You can use any title, for example, “My Newsletter”. Don’t forget to substitute slashes with %2F. You want to track email opening, so your action is to “open”.
Thunderbird email tracking code#
You should use code “555” to show that it’s anonymous. You should replace this with your property ID. &tid - Google Analytics Tracking ID (it displays in your account).Include the Google Analytics domain name, which indicates that this link created to collect data.Lets take a look at what is happening here. Here is a complete example of a tracking pixel. You need to write a link while sticking to the strict Google Analytics requirements. Now it’s time to create a unique URL for a pixel. When the recipient user opens the email, the pixel will ping Google’s server and the system will collect necessary statistical data. The way to solve this issue is to create a pixel in your email, which Google Analytics will identify as an image. The problem is that emails do not load JavaScript. If you have worked with Google Analytics before, you know that its tracking system uses JavaScript snippet, which is inserted in the headers of the HTML code. Create your Google Analytics property, or reuse an existing one. There’s a good chance you’re already using Google Analytics to track your website visits, in which case you can use the same property. The first step you should take is to create your Google Analytics account.
You just need to follow the instructions and keep a simple structure of URL and UTM (Urchin Tracking Module) parameters. You don’t need to have any technical knowledge to apply these approaches. You can use pixels to track open rates and utilize UTM to measure post-click performance. Google Analytics (GA) can help you get detailed email insights and boost your marketing efforts. The following is a guest post by Kristin Savage.
Thunderbird email tracking how to#
How To Track Email Opens with Google Analytics Pixel Tracking
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